Marketing Bootcamp for
Government Contractors

A HIGHLY INTENSIVE BOOTCAMP FOR MARKETING PROFESSIONALS THAT WILL HELP YOU TAKE YOUR MARKETING TO NEW HEIGHTS.

All organizations receive post-class hours of consulting.

Single-day and two-day bootcamp options.

All sessions recorded - video, as well as all class resources and documents, will be available online for the team.

Course Summary: On-Site Marketing Bootcamp for Government Contractors

The Social Web Tactics and Government Contractors Marketing Bootcamp contains a curriculum that is focused on the needs of government contractors.

This class will include content on the changing dynamics of audience-based targeting in marketing, using search behavior to create content, as well as local, national, and international marketing campaigns.

In this class, you will enhance your skills so you can more easily identify your target audiences and their needs, analyze challenges and opportunities common to many marketers, effectively manage teams, and build and execute campaigns that are designed to increase buyer awareness of brands, products, and services.

This Marketing Bootcamp will improve your ability to think critically, analyze analytical data, and effectively tell stories to generate demand / interest for your business or organization.

The goal of this class is to give you a highly-detailed examination of modern marketing tactics, and provide a base of knowledge that will enable you to be a more successful marketing professional.

BOOK A MARKETING BOOTCAMP FOR YOUR TEAM

Booking a bootcamp DOES NOT require payment. The first step is to express interest in the bootcamp, and select some dates. You will then be contacted to discuss the bootcamp and your needs in more detail.

One-Day, On-Site Bootcamp

Is a detailed, intensive, 19-lesson program that includes 10 hours of post-class consulting and project support. For a class of 3 to 5 people.

Cost: $625

Two-Day, On-Site Bootcamp

Is a detailed, intensive, 25+-lesson program that includes 15 hours of post-class consulting and project support. For 5 or more people.

Cost: $1,400

1-Day, On-Site Marketing Bootcamp for Government Contractors

19 Lessons

There are 19 lessons for the one-day bootcamp. Each lesson is part of a different section of marketing. The sections are organized in an order based on what you need to complete before you move onto the next step of building your marketing strategy. The sections and lessons are outlined below.

10 Post-Class Hours of Consulting

Following the bootcamp, your organization's marketing team gets 10 hours of post-class consulting, which can include work to support your marketing initiatives. Additional hours or direct consulting engagements are available.

Recorded Session and Resources

The bootcamp is video-recorded. The complete video and resources are made available to your entire team on a specialized, private landing page. While there are some resources that are general, you also will receive specialized reports that are tailored for your company.

2-Day, On-Site Marketing Bootcamp for Government Contractors

25 Lessons

There are 25 lessons for the one-day bootcamp. Each lesson is part of a different section of marketing. The sections are organized in an order based on what you need to complete before you move onto the next step of building your marketing strategy. The sections and lessons are outlined below.

15 Post-Class Hours of Consulting

Following the bootcamp, your organization's marketing team gets 15 hours of post-class consulting, which can include work to support your marketing initiatives. Additional hours or direct consulting engagements are available.

Recorded Session and Resources

The bootcamp is video-recorded. The complete video and resources are made available to your entire team on a specialized, private landing page. While there are some resources that are general, you also will receive specialized reports that are tailored for your company.

Marketing Bootcamp Lessons

Lessons Covered In 1-Day Bootcamp

Section 1

  • Identifying Your Organization's Mission and Your Customers
  • How To Conduct Effective Market Research
  • Building Audience Personas
  • Brand Development and Management

Section 2

  • Decision Makers (Selling To Your Internal and External Buyers)
  • Marketing and Sales: Strategic and Tactical Alignment
  • Building A Successful Marketing Plan
  • Using Search / Search Engine Optimization For Content Development / Messaging
  • Customer and User Experience

Section 3

  • Identifying Influencers
  • Public Relations
  • Traditional Media Marketing
  • Digital Media Marketing (E-mail, DOOH, Social and more)
  • Podcasting (Course run by Heartcast Media and One Love Massive founder, Molly Ruland)
  • Marketing for Lead Generation (Events, Webinars, etc)

Section 4

  • Storytelling
  • Analytics: Answering the ROI Questions
  • Reputation Management
  • Final Review

Questions?

Contact us at: ed@governmentcontractors.co

REGISTER FOR THIS COURSE

One-Day, On-Site Bootcamp

Is a detailed, intensive, 19-lesson program that includes 10 hours of post-class consulting and project support. For a class of 3 to 5 people.

Cost: $625

Booking a bootcamp DOES NOT require payment. The first step is to express interest in the bootcamp, and select some dates. You will then be contacted to discuss the bootcamp and your needs in more detail.

Lessons Covered In 2-Day Bootcamp

Section 1

  • Identifying Your Organization's Mission and Your Customers
  • How To Conduct Effective Market Research
  • Building Audience Personas
  • Brand Development and Management

Section 2

  • Decision Makers (Selling To Your Internal and External Buyers)
  • Marketing and Sales: Strategic and Tactical Alignment
  • Building A Successful Marketing Plan
  • Using Search / Search Engine Optimization For Content Development / Messaging
  • Customer and User Experience

Section 3

  • Identifying Influencers
  • Public Relations
  • Traditional Media Marketing
  • Digital Media Marketing (E-mail, DOOH, Social and more)
  • Podcasting (Course run by Heartcast Media and One Love Massive founder, Molly Ruland)
  • Marketing for Lead Generation (Events, Webinars, etc)

Section 4

  • Storytelling
  • Analytics: Answering the ROI Questions
  • Reputation Management
  • Final Review

Section 5

  • Government Buyer Trends: Federal, State and Local
  • Marketing Opportunities Unique To Government
  • Networking Tactics: Events and LinkedIn
  • Strategies for RFP / Contract Anticipation
  • Strategies for RFP Response
  • Personalized Review of Organization's Marketing Based On Survey

Additional Resources for the 2-day session include:

Guide To Webinars for Lead Generation

REGISTER FOR THIS COURSE

Two-Day, On-Site Bootcamp

Is a detailed, intensive, 25+-lesson program that includes 15 hours of post-class consulting and project support. For 5 or more people.

Cost: $1,400

Booking a bootcamp DOES NOT require payment. The first step is to express interest in the bootcamp, and select some dates. You will then be contacted to discuss the bootcamp and your needs in more detail.
Michael Hackmer, CEO and Founding Partner, Government Contractors

Book Your Bootcamp Today!

Booking a bootcamp DOES NOT require payment. The first step is to express interest in the bootcamp, and select some dates. You will then be contacted to discuss the bootcamp and your needs in more detail.

Michael Hackmer

Michael has 15 years of experience in marketing, sales, public relations and government relations with a background in a wide range of industries including: government contracting, broadcast media, new media, technology (Software, SaaS, ERP, and EaaS), manufacturing, food, retail, higher education, K-12 education. His experience includes both private and public sector markets, US and International markets.

Hackmer has founded several companies including Social Web Tactics, a digital marketing agency, GovernmentContractors.co, a media site focused on government contracting, and Catoctin College, an online professional education portal.

Over his career, Hackmer has developed strategic marketing campaigns for Fortune 500 businesses, including defense contractors, and companies in media, technology, health care, and education. Some of his clients have included: Hewlett-Packard, Red Hat, Calvert Education, K-12, ISO Group, TE, Wolters Kluwer, and Leidos.

Hackmer began his career working on Capitol Hill, and then in state and local government relations. He later managed industry affairs and association membership for non-profits. And then went to work in marketing designing websites and building audience profiles.

Michael is originally from Boston, MA. He lives in Virginia with his wife and daughter.

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