Basics of Government Contracting
What Do You Want To Know?
We will do our best to provide you with the information, resources, and courses you need.
Learn the fundamentals of what Inbound Marketing is and how it is used by government marketing professionals to improve online interaction and generate leads for business.
Learn the fundamentals of Content Marketing. We define what "content marketing" is and is not, what makes content effective, and how you can manage your content development process to work within budget and staffing constraints.
In this course, we cover industries that are: B2B and B2G
Search engines have become our answer engines. People globally, whether triggered by an immediate need or through mass media, turn to search engines (Google mostly) to find information on events, places, products, services and more. Learn the fundamentals of what SEO is, and what your need to master search engine optimize for your company / website.
E-mail marketing remains the most cost effective and impactful form of marketing for all types of businesses, at almost every stage of business development. However, in our modern economy, email needs to be personalized, timely, relevant, and welcomed. This course will explore the fundamentals of email marketing, best practices, and show some examples.
Social Media 101 provides a detailed introduction to the different social media networks, what each network is about, best ways to use them personally and professionally, as well as important online etiquette and how users from different age groups interact in social media.
This course starts by covering the fundamentals of the inbound marketing methodology. Through detailed case studies and other tools, you will learn how SEO, content pages, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy. The course will cover important software programs for implementing an inbound marketing program and reporting templates.
Each student also will have homework projects, and one-on-one instructor time to review marketing for their own company, and directly develop inbound marketing for their business with instructor assistance.
Lastly, each student receives a dedicated block of instructor hours for questions and answers following the class, including access to a "members only" community to ask questions and receive follow-up information.
Instagram has over 800 million monthly active users that use the photo and video sharing site for anything you can image. Compelling visual story-telling is an essential component of today's modern marketing, and Instagram gives marketers the ability to reach audiences in ways that other networks cannot compete with.
For example, hashtags for "food" related posts number in the tens of millions to hundreds of millions. #menshairstyle has almost half a million. And the U.S. Marines have over 1.5 million in their audience. The diversity of audiences in significant, and there are many opportunities to communicate using the right imagery.
This course will explore Instagram, and how to use Instagram for marketing. We will cover best practices, case studies, and review ideas / interests from students and use them as examples.
In this course, we will cover industries that are: B2B, B2C and B2G
E-mail marketing remains the most cost effective and impactful form of marketing for all types of businesses, at almost every stage of business development. However, in our modern economy, email needs to be personalized, timely, relevant, and welcomed.
This course will review the fundamentals of email marketing and best practices, and then dive into more advanced concepts - such as template design, mobile optimization, gmail optimization, subject lines and more. We will review best case examples of e-mails and e-mail campaigns. And discuss the software / technology that leads to successful e-mail campaign management.
In this course, we cover industries that are: B2B, B2C and B2G
Search engines have become our answer engines. Government decision-makers routinely start their research to solve challenges or explore new ideas by conducting searches to find as much information as possible. Are you being found in those searches?
Some say search engine optimization or SEO is dead. But millions of people, including government employees, turn to search engines (Google mostly) to find information on events, places, products, services and more. You cannot ignore the critical role SEO plays in your marketing and business development.
This course is specially tailored for GovCon professionals at all levels to learn the fundamentals of SEO and see examples of how it is important, as well as dive into advanced concepts and tactics that will immediately make a difference for your company.
In this course, we cover industries that are: B2G
Networking is a critical part of being a government contractor. Meeting industry colleagues is essential to help win opportunities that involve teams. What's more, meeting key thought leaders and decision-makers in government is essential to building relationships, and opening doors.
This course will include online lessons, as well as private group-chats, and one-on-one discussion. Following completion of the course, all students can continue in a specialized community for this class that continues the discussion on networking, personal brand-building, and how to navigate the complex world of govcon events.
Do you use HubSpot? Marketo? Infusionsoft? SharpSpring? Or a sophisticated email and automation platform like Eloque or IBM Watson Campaign Automation (formally SilverPop)? In many cases, companies purchase systems and do not leverage the most from them. This results in lost productivity and frustrated teams.
In this course, we are going to review the capabilities in most of the top-line CRM and marketing automation solutions.
Enrollment also provides you direct one-on-one consultation about your current system (contractual agreement, user access, and NDA required).
The Developing Body of International Rules, Regulations, and Contracting Practices for Government Contractors
The 3rd Annual Cybersecurity Summit for Government Contractors is a one-day, high level, broad sweep of how cybersecurity impacts the latest regulatory requirements, business risks, and technology challenges in today's government and commercial landscape. This program will focus on cybersecurity challenges, issues and solutions with timely updates on new rules and regulations as well as proposed current legislation. We will discuss corporate leadership awareness, responsibilities and proactive strategies to help organizations move from a 'reduce-risk readiness' to a proactive posture, protecting customer and personal information and critical data.
Many businesses have a CRM and marketing automation system in place. However, their key personnel are not trained or not using the system's full functionality. This on-site training program pairs government contractors with experts in various CRM and Automation platforms to help their teams get the most out of the system and the company's investment.
We are currently building out a series of programs and partners to provide on-site training and classroom-based learning. If you are interested in either receiving on-site training in a particular area, or want to partner, please contact us.
Government Marketing University hosts a 4-part face-to-face series of group meetings in our Mentor Program Series. There are pairings of mentors and protégés (max of 15 Protégés), with mentors and protégés matched based on skills and needs. Each face-to-face session offers 1:1 time for mentors and protégés, a group program and networking time with all participants.
Cyber threats and attacks are happening frequently, bringing down organizations without warning and keeping chief information security officers (CISOs) up at night. The reality of today is cyberattacks can come in various forms and from almost any direction and from any device, keeping network security professionals busy. Our jobs are no longer just focused on one task but many tasks that are intertwined with technology, compliance and regulatory requirements.