Instagram has over 800 million monthly active users that use the photo and video sharing site for anything you can image. Compelling visual story-telling is an essential component of today's modern marketing, and Instagram gives marketers the ability to reach audiences in ways that other networks cannot compete with.
For example, hashtags for "food" related posts number in the tens of millions to hundreds of millions. #menshairstyle has almost half a million. And the U.S. Marines have over 1.5 million in their audience. The diversity of audiences in significant, and there are many opportunities to communicate using the right imagery.
This course will explore Instagram, and how to use Instagram for marketing. We will cover best practices, case studies, and review ideas / interests from students and use them as examples.
In this course, we will cover industries that are: B2B, B2C and B2G