What Is Marketing Automation?

Marketing automation is a form of CRM or customer relationship management. It is a software tool (typically cloud-based) that allows marketers to better manage their engagement with prospects and customers on communication channels such as: websites, e-mail, social media, online search, and advertising. One of the core benefits of marketing automation is to automate communication
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Why Do You Need Marketing Automation?

If you are interested in marketing automation for your business, government agency, or organization, then it is important to have a complete understanding of what is marketing automation, and why it is important, before you start to compare and contrast the different service offerings and prices. As we defined on our page, “What Is Marketing Automation,”
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How Marketing Automation Works For Government Contractors

Why do B2G businesses need to make marketing automation a top priority in 2018? Key Facts about marketing automation: Gartner predicted that by 2020, customers will manage 85% of their relationship with businesses and government without interacting with a human. Aberdeen Group Inc. claims that companies with the strongest omni-channel (using multiple models and communication
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L-3 On Marketing Yourself To Large Businesses

Master marketing to one large business, says L-3 Stratis Vice President of Small Business Programs Wayne Pizer, and you’ve mastered them all. “Every large business is different, but we’re all looking for the same thing.” L-3 Stratis’ Wayne Pizer explains how to market to prime contractors. Speaking to a crowd of small business owners at the govConNet 2011 Congressional
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