B2G Business Resources: Marketing

Marketing and communicating with government decision-makers, as well as other businesses, requires a significant amount of resources from a company. It is not enough to have a functional website that speaks the language and meets the needs of your customer. You need to do more to engage buyers and partners, a build relationships. This section draws in the leading B2G and B2B marketing and communications experts to share their expertise, and it provides key resources to improve your GovCon marketing efforts.

Questions? Or interest in sharing your perspectives and expertise with the broader GovCon community? Please reach out to us at: editorialteam@governmentcontractors.co

Most Recent Articles

Marketing automation is a form of CRM or customer relationship management. It is a software tool (typically cloud-based) that allows marketers to better manage their engagement with prospects and customers on communication channels such as: websites, e-mail, social media, online search, and advertising. One of the core benefits of marketing automation is to automate communication
If you are interested in marketing automation for your business, government agency, or organization, then it is important to have a complete understanding of what is marketing automation, and why it is important, before you start to compare and contrast the different service offerings and prices. As we defined on our page, “What Is Marketing Automation,”
Why do B2G businesses need to make marketing automation a top priority in 2018? Key Facts about marketing automation: Gartner predicted that by 2020, customers will manage 85% of their relationship with businesses and government without interacting with a human. Aberdeen Group Inc. claims that companies with the strongest omni-channel (using multiple models and communication
Master marketing to one large business, says L-3 Stratis Vice President of Small Business Programs Wayne Pizer, and you’ve mastered them all. “Every large business is different, but we’re all looking for the same thing.” L-3 Stratis’ Wayne Pizer explains how to market to prime contractors. Speaking to a crowd of small business owners at the govConNet 2011 Congressional

Questions for our GovCon Thought Leaders?

Have a question about the GovCon industry? Send us your question, and we will circulate it to our panel of experts. We will post an answer to your question in our weekly GovCon Q&A Roundup, as well as send you a direct response. All submissions will be kept confidential. No names or email addresses will be shared publicly. No response should be considered legal advice.

Government Contractors has created a section of learning opportunities for govcon professionals, including book recommendations and courses. Through our partnership with Catoctin College, you also can create courses for the govcon community.

TOP